US software and hardware company Apple could not find what it expected in the smart glasses model Vision Pro, which it put on sale as a ‘technology revolution’. In this context, Vision Pro’s long-term plans have also changed. Here are the details…
According to Apple analyst Ming-Chi Kuo, Apple will launch in 2024. to ship It reduced the number of Vision Pro units it planned from 700 to 800 thousand units to 400 thousand to 450 thousand units.
A NEW MODEL OF APPLE VISSION PRO MAY NOT BE AVAILABLE
Ming-Chi Kuo says orders have been reduced ahead of the Vision Pro’s launch in markets outside the US, a sign that demand in the US has fallen sharply beyond expectations. Apple is now re-determining the roadmap of the device and possibly a lower-cost Vision Pro may appear in the future.
Ming-Chi Kuo had previously said that Apple would introduce the Vision Pro in new markets before the Worldwide Developers Conference (WWDC) in June, which suggests that the product could be used in additional areas within the next month. Apple expects Vision Pro shipments to decline year over year in 2025 compared to 2024, and the company is said to be reviewing and adjusting its headset product roadmap.
IT NEEDS FOUR MORE GENERATIONS TO BECOME THE BEST
In fact, it is not surprising that Vision Pro received such feedback, since it was announced that the production cost of a single device was more than $ 1500. However, it was stated that Apple Vision Pro needed to be produced for at least four generations to reach its best. However, these seem to be challenging Apple lately.
According to the news in Webrazzi, in a report published in February 2024, Kuo said that Apple was working to increase the efficiency of production and supply change management by making minimal changes to product features and user experience. At the time, Ming-Chi Kuo predicted that we would not see a Vision Pro with significant updates until 2027.
