According to Bloomberg, almost no one is even booking a demo to try the $3,500 device in stores. Sales also dropped from “a few units a day to just a handful of units in a week,” employees told Bloomberg.
Meanwhile, early adopters have already realized that there isn’t much to do with the device other than just watch movies. Even a Bloomberg writer admitted to using the device “maybe once or twice a week.”
In short, the device that Apple spent eight years and billions of dollars developing looks set to fade away in a whisper, and a follow-up to the device probably won’t appear for another few years.
Apple did not expect this: The best-selling smartphone brand was announced!
APPLE VISION PRO COMPLAINTS ARE INCREASING
The news comes after a growing number of users began to realize that heavy headphones were too uncomfortable to wear for long periods of time, causing everything from headaches and blackouts to burst blood vessels.
Reviews were mixed when the device started shipping earlier this year. The device’s jaw-dropping price tag didn’t help either.
SOME USERS HAVE STARTED RETURNING
Just weeks after paying $3,500 for the device, some users even began returning it to stores.
As Gizmodo points out, while the Vision Pros have largely gathered dust, three months later no one is even really talking about the device.
Apple’s difficulty in launching a new VR headset on the market reveals how stale the VR industry has become. Even Meta, which sells very low-cost headphones, faces major challenges in convincing people, especially young people, to buy them.
“Are the days of virtual reality headsets numbered, or is there a chance to see a new generation headset exceed all expectations and bring a new breath to this field?” The idea remains unclear.
